Student Kancil Awards 2009 - Give Them A Voice

The Problem : There are 246 millions children worldwide being treated like expendable. The immense suffering and their hopeless cries for help are unheard of.

The Objective : Creating a campaign to raise awareness of the Convention of the Rights of The Children.

The Solution : Enlighten the public about the harsh reality of the tormented children and their endless suffering by depicting the pain and torture that they experience. Ignite a sense of guilt in the hearts of audience.

Execution : A group of children from diverse exploited backgrounds were documented into a series of videos. These children can be seen frantically screaming and banging, pleading for help but their voices are not audible (muted). 20 of these videos will be shown to portray their suffering.

and, we get a BRONZE for this campaign in Student Kancil Award 2009.
My teammates are Beatrice, Kiat Yee and Aurelia ^^

After the award, we had decided to push our idea further to traditional media and other related media that can create more awareness in our idea.

Viral video in the website

Viral video that can share around in Facebook

The ambient media (real kids + human size-aquarium)

The outside ambient media (scene)

Newspaper AD

Spread from mouth of media