In my final year, final term, I am given a project to do an annual report for LEGO. I have to come out with a concept and theme of the whole progress for LEGO during year 2009, and theme "The Constructor" has been created.
A moderate decrease was seen on the toy market because of the worldwide economic in 2009. Nevertheless, the LEGO group performance is growing and considers a good year. We are in a right track to increase our sales by back to the basic and more focus on the classical product. We are also in the stage of organic growth in this 7 years business plan to improve or core business and earning the opportunity to release new product, collaboration and grow internally.
Why LEGO is the constructor?
Construct is to build and form. As a constructor, we are building up peoples mind and inspiring them the unique of LEGO play that is fun, engaging, challenging. It is a progress that learning through play and we are actually developing builders of tomorrow. For the business plan, we are now in the stage building platforms t return our stability. For the inside and management, we manage to get control of the insider of the company by standing in the stage of organic growth. Although we are in the stage of growing business by own products, we have the opportunity to build our relationship with others as partnership. For the product, a number of popular, high-demands toys are released as well and it is doing better than unexpected.
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