The Crowbar Award 2010- Shit Happens, Get Insured

Problem : There is a stagnant growth in the Allianz insurance Private Car Policy compared to our other policy.

Objective : To raise the awareness and increase growth for Allianz Private Car Policy.

Solution : To shock the target audience with a big crack sticker on their car windscreen, Sticker will be placed in all the cars in the car park to maximize the impact.

and, my teammate (Zachary) and I had win the Merit in this Crowbar Award 2010 in Singapore.