The Brief: Create a magazine ad for an Irish beer, Kilkenny. They are going to launch their new product (from pin to bottle).
Before:
Direction:
Simple and straight forward art direction
Straight shot
After:
Option 1
Direction: Different perspective angles and cropping
Option 2
Direction: Reflection idea from pint to bottle
Final: The client has choose the Option 2, hohoho~
thanks for the advises from Art Director, Kok Seng