Drag Me To Hell (facebook version) '10

Challenge : Create a new stunning ad campaign to promote the new horror movie, Drag Me To Hell to the public and strengthen the position of Star Movies as the Preferred movie channel.


Idea : An interactive internet ad is created in Facebook through the video sharing by friends. People who click and watch the trailer will get shock of the transformation of the whole Facebook page. All the words, pictures and informations inside the Facebook page are dragging into the hole and burn by following the story (with sound).