Kilkenny Magazine Ad '11

The Brief: Create a magazine ad for an Irish beer, Kilkenny. They are going to launch their new product (from pin to bottle).

Before:

Direction:
Simple and straight forward art direction
Straight shot

After:

Option 1

Direction: Different perspective angles and cropping

Option 2

Direction: Reflection idea from pint to bottle

Final: The client has choose the Option 2,  hohoho~

thanks for the advises from Art Director, Kok Seng