Gasoline '08

We are given a project to find our own client, use our own marketing and communication skill, use our patient, use our own ideas to present to the client. Our group had find out a brand, Gasoline and they will launching their new branch in Sunway Pyramid with the theme of Pirates.

Objective : To create awareness to the public, the opening of our brand, Gasoline cafe in Sunway Pyramid with theme of Pirates and we want them to experience the different!

Strategy : 1) Create desire to different target audience to visit Sunway Pyramid by using traditional media. 2) Boost up the identity of the theme of Gasoline cafe with the usage of ambient media.

Magazine AD

Newspaper AD

Ambient media (toilet)

Outdoor Ambient Media

Indoor Ambient Media