Drag Me To Hell '09

Challenge : Create a new stunning ad campaign to promote the new horror movie, Drag Me To Hell to the public and strengthen the position of Star Movies as the Preferred movie channel.

Idea : An interactive internet ad is created in the MSN homepage. People will get aware with the 3 flying fries with sound. They are given the instruction to stapler the flies, there will be a shock after click all the flies. An old woman will screaming and break the wallpaper from the back of the MSN homepage.